Power of Habit: Why we do what we do and how to change, The

Type
Book
Authors
ISBN 13
9781847946249 
Category
Non Fiction  [ Browse Items ]
Publication Year
2013 
Publisher
Pages
371 
Subject
Self Help English 
Abstract
Habits are difficult to change. The neuroscience behind the functioning of habits is still not known to many. On one hand, there is always one section of the society which finds it exceptionally easy to adapt to new situations, new environment and frequent changes. On the other hand, there are people and organizations who strive hard to mold themselves into a changing environment.

The Power of Habit: Why We Do What We Do and How To Change presents us with brilliant information in the most engaging way that enlightens us towards the depth of human nature and its tremendous potential to transform. Through this book we visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We also understand the importance of the right habits which led to the success of great personalities.

Keystone habits help earn billions and can also make a difference between failure and success, life and death. Hence, The Power of Habit: Why We Do What We Do and How To Change gives the readers an insight into the world's top notch companies, Rick Warren's Saddleback Church, NFL locker rooms and the nation's largest hospital to suggest the importance of right habits. 
Description
Descriptif : "With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight."
Résumé :
Sommaire :
Prologue: The habit cure
Pt. 1: The habits of individuals. The habit loop : how habits work ; The craving brain : how to create new habits ; The golden rule of habit change : why transformation occurs
Pt. 2: The habits of successful organizations. Keystone habits, or The ballad of Paul O'Neill : which habits matter most ; Starbucks and the habit of success : when willpower becomes automatic ; The power of a crisis : how leaders create habits through accident and design ; How Target knows what you want before you do : when companies predict (and manipulate) habits
Pt. 3: The habits of societies. Saddleback Church and the Montgomery Bus Boycott : how movements happen ; The neurology of free will : are we responsible for our habits? 
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