Microtrends: The Small Forces Behind Today's Big Changes. Mark J. Penn with E. Kinney Zalesne
Type
Book
Authors
ISBN 10
0141035382
ISBN 13
9780141035383
Category
Non Fiction
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Publication Year
2008
Publisher
Pages
448
Subject
English Society & Technology
Tags
Abstract
Should cars now come with matching lipsticks? Why is the number of left-handers increasing? And where are all the tattoo boutiques?
Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number – but so are Extreme Commuters; where teenagers are becoming millionaire businessmen – even though their contemporaries are planning careers as snipers; and where older woman are bagging all the young men – whilst also bagging all the video games. Microtrends is the story of the small groups that are causing big changes in our lives today. It’s about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems…
Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number – but so are Extreme Commuters; where teenagers are becoming millionaire businessmen – even though their contemporaries are planning careers as snipers; and where older woman are bagging all the young men – whilst also bagging all the video games. Microtrends is the story of the small groups that are causing big changes in our lives today. It’s about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems…
Description
Descriptif : Surprising tales of the way we live today
Résumé : L'histoire des petits groupes qui provoquent de grands changements dans nos vies.
Résumé : L'histoire des petits groupes qui provoquent de grands changements dans nos vies.
Number of Copies
1
